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Guide on: How to get free products as a blogger / influencer

Guide on: How to get free products as a blogger / influencer

Getting free clothes, makeup, and products as an influencer/blogger is something I get asked about a lot…so in this blog post I will share the best tricks, sites, and companies to use as an influencer.

Being an influencer/blogger means creating a lot of content! And when you’re creating a lot of content it means you need clothing and products to shoot. When I first started it was a struggle to always have the newest trendiest outfits and products. So here are the best tips and sites for bloggers/influencers of all sizes!

I actually just found out about this site recently and wish I would have learned about it way earlier! This is my favorite go to place if I’m looking for make up or beauty products. Every once in a while they have fashion and clothing but the main thing is beauty. think of it as an online Sephora where you can order anything for free.
How it works is you have 5-6 credits to use, meaning you can order up to 5-6 items at a time and after you post, you get each one of the those credits back. The process is simple and all the tagging directions are there. The best part is you can have up to three products in a photo, which makes it more worth it for larger influencers. US, France, and Germany can join the #OctolyFamily!
Requirements: You must have 1,000 follower on youtube or 5,000 followers on Instagram. Beauty, fashion, fitness, travel, or lifestyle focus type of accounts.
Brands I’ve worked with: Urban Decay, Este Lauder, Lancôme, Dior, and many more. They have the top make up and beauty brands on here! For US, France, and Germany #OctolyFamily
2. For Bloggers Only:
This site is the best place for getting free clothing for bloggers/influencers. It’s a good site for medium to large sized influencers. It’s like online shopping but everything is free. They have everything from dresses, tops, pants, shoes, jackets, sunglasses, jewelry, bags, and more. There are some beauty products but it’s mostly fashion. They then send you tags for your posts. They allow one product only per post but you can mix it with other promos outside of For Blogger Only.
Requirements: Beauty bloggers with 20k followers or more on Instagram. 
Brands I’ve worked with: Delphine the Label, Adina Jewelry, Poporcelain Jewelry, High end brands on here.
This was one of the first sites I used to get free products. It’s an app where you can apply to collaborate with brands. You can also trade for product without pay which is easier for smaller influencers to get accepted. If you’re below 50k it’s best to apply for free products with no pay on this app. The nice part is they also have paid campaigns on the app for larger influencers. The downside is it takes longer to apply for the campaigns, personally I hate a long application process. Another downside is it can be difficult to land campaigns compared to other sites…boo.
Requirements: Beauty bloggers with 20k followers or more on Instagram. 
Brands I’ve worked with: Delphine the Label, Adina Jewelry, Poporcelain Jewelry, High end brands on here.


4. PR Agencies, CLD House:
This was my first PR agency I worked with and I LOVE CLD HOUSE! This is a PR agency that works with some of the top brands on Instagram. They’re located in Los Angeles. The brands are from high end to extremely high end (They dress celebrities for red carpet events)…Once you’re accepted they will either send you a list of brands, usually around 20 who are looking to collab. You then go through their websites and pick whatever you want…just remember you have to post each item you get, all you have to do is tag.
Another option, which is my favorite, is you can go into their showroom and choose the clothes. The place is gorgeous and filled with a variety of brands. I also love it because you can try on items while you mix and match. They also have stylists there to help you find a look that fits your brand! woohoo!
Requirements: Over 150k followers or more on Instagram. 
Brands I’ve worked with: WhiteFox Boutique, Cleobella, Maiyo Swimwear, Yireh, Indah Clothing, Fillyboo, Lioness, etc. 
5. PR Agencies, BGPR:
ANOTHER FAVORITE! I just recently started working with BGPR and dang, wish I would have found them earlier. They work just like CLD House where you can either choose items online or you can go into their showroom and choose items there. Their place is stunning and they have their influencer room where you can pick out whatever items you’d like, all you have to do is tag them on instagram.
My favorite part of BGPR is they always have special events with influencers. These are the best because the brands will have little events with a group of influencers where you’ll shop and mingle!
Requirements: Over 150k – 200k followers or more on Instagram. 
Brands I’ve worked with: Storets, Graylin, Astars, AS by DF, etc.


7. Contacting Brands
One of the best ways to get products is to be proactive and email your favorite brands! This can take time however since not everyone will be interested in collabs. Here are a few tricks for it:
1. Follow someone on Instagram who has a similar look, niche, and follower amount as you. Then look at who they are collabing with. Email those brands they’re collabing with, this will be an easier way to find brands quickly.
2. Have a media kit you can easily send brands, you want something that they can view easily with all of your sites and learn more about you.
3. Don’t go overboard and write too much! Get straight to the point in the email, I usually write just a few sentences with links to my pages and my media kit attached… they don’t have time to read a massive email! (Hi, I’m an fashion/beauty influencer and blogger and I’ve noticed your boutique online. I think my style is a great fit with your brand and I would love to do some sort of collaboration with you! Here are some links to my blog and instagram below, I’ve also attached my media kit)… simple and straight to the point.
Brands I’ve worked with: Oribe, MinkPink, BB Dakota, Adelyn Rae Clothing, Revolve, etc.
Let me know anything I’ve missed or sites you’re using! Also, what else do you want to learn about being an influencer? Let me know in the comments! 🙂


  1. Anonymous
    February 3, 2018 / 4:56 am

    omg great tips!! Thanks for the advice. : D

  2. Samantha
    February 23, 2018 / 3:07 pm

    I want to sign up for famebit but how many followers do I need

  3. October 25, 2019 / 11:52 am

    Thank you for the Great and Very informative blog. I have learned from you something different today & more knowledgeable thing. I have learned many more thing in Bozorr they also have shopping online website which we can buy Fashion products online etc.

  4. Charlie Ray
    February 21, 2020 / 4:31 am

    can you do more blogs like this

    • Michelle Burkholder
      December 9, 2020 / 10:33 am

      Yes!! I hope she will toooooo!!

  5. September 11, 2020 / 5:11 pm is a GREAT site for paid and in-kind collabs!

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